The Zoo launch new digital agency

The Marketing Zoo has partnered with three former senior staffers from ninemsn and 5th Finger to create Digital Stampede.

The new agency will operate as The Marketing Zoo’s digital arm and as an independent agency.

Heading the agency are Jon Slade, former head of mobile marketing and advertising at 5th
Finger and ninemsn, Renée Bilston, former head of ninemsn’s creative agency, ninepixels, along with Amy Copcutt, senior client services manager, ninemsn.

Digital Stampede will operate as a full service digital agency with key areas of speciality - digital promotions, branded content and mobile.

“The Digital Stampede team is providing valuable knowledge and insights from a digital perspective that are going into the front end development of our concepts and programs,” said David Lo, managing director of The Marketing Zoo and chairman of the Australasian Promotional Marketing Association.

“It is being well received as demonstrated by the three business wins, George Weston Foods, KFC and 20th Century Fox Home Entertainment, already under Stampede’s belt," adds Lo.