The Sweet Shop signs director duo TWiN

The Sweet Shop has announced the signing of TWiN – the brothers Jonathan and Josh Baker – for global representation and management (ex their home market).

Australian born, New York based, TWiN’s recent work includes the likes of Nissan – the ‘Morning Light’, and ‘Rise’ TVCs, starring a Transformers-style, rooftop jumping hybrid robot; Impotence Australia ‘Little Fella’, with its midget man; and Wrigley’s ‘Tab’, featuring a cast of animated toy figures.

With identical backgrounds in design, the brothers have played with title sequences for film and TV, to album art, editorial photography and music videos, mediums which have helped to break them into the director’s chair in 2004. 

Primarily they directed projects individually in Australia. They formed TWiN to consolidate and develop their commercial directing repertoire.

The Sweet Shop’s CEO/managing partner, Paul Prince says: “I’ve watched the two guys’ individual careers prosper down under from the beginning of their design days, and always looked at inviting them into The Sweet Shop, but agonized over which of them would be best."

"Now that they’ve joined forces, the decision was simplified and with double the potency. Perfect idea, TWiN,  I’m proud to have them become a part of The Sweet Shop family.”

Stephen Dickstein, global president/managing partner says: “Very few directors in the business integrate technical mastery, contemporary style and cinematic narrative/story telling."

"We believe that TWiN will be recognised amongst the elite group who possess these skills while also being committed to advertising,” says Dickstein.