Reactive has developed a series of free digital applications for Penfolds to extend the reach of its client's wine reference text, The Rewards of Patience, which informs consumers about cellaring the wine and when the product is at its drinking peak.

A digital version of The Rewards of Patience was launched globally and simultaneously as an iPhone App, a Windows Desktop gadget, a downloadable application for PCs and also a Mac Dashboard App.

Sandy Mayo, global brand director at Penfolds said: “Penfolds The Rewards of Patience reference text has evolved into the quintessential Penfolds form guide; a wine reference which assesses several generations of winemaking achievement."

"It is an independent, authoritative, informative and compelling warts-and-all read," she adds.

Free to download from website www.rewardsofpatience.com or the App store, the reference text is released every five years, and is researched, written and edited by auctioneer Andrew Caillard.

It allows consumers to search through each Penfolds wine and review tasting notes for each vintage as well as other details about the wines.