DTDigital was recently enlisted to help Myer promote its Autumn/Winter 2010 'designer collection' online.

The DTDigital creative team collaborated with Myer’s marketing, IT, brand and PR departments to define the project objectives and product offering.

With a very select range of 16 looks available for a limited time, DTDigital updated the existing website (gifts.myer.com.au) and dubbed it My Designer Pop Up Shop.

With a name that communicated the new offering, and a e-commerce experience, DTDigital turned its attention to advertising.

Including video, interactivity and designer narrative, DTDigital created media banners displayed on the fashion and lifestyle sites.

The results include: an increase of 73,000 unique visitors from this time last year; average time on the site increased to 2min 41sec, up from 1min 39sec last year; and page views at 833,000, up from 234,000.

www.myer.com.au

Click here for more images.