Newly designed site for Myer
DTDigital was recently enlisted to help Myer promote its Autumn/Winter 2010 'designer collection' online.
The DTDigital creative team collaborated with Myer’s marketing, IT, brand and PR departments to define the project objectives and product offering.
With a very select range of 16 looks available for a limited time, DTDigital updated the existing website (gifts.myer.com.au) and dubbed it My Designer Pop Up Shop.
With a name that communicated the new offering, and a e-commerce experience, DTDigital turned its attention to advertising.
Including video, interactivity and designer narrative, DTDigital created media banners displayed on the fashion and lifestyle sites.
The results include: an increase of 73,000 unique visitors from this time last year; average time on the site increased to 2min 41sec, up from 1min 39sec last year; and page views at 833,000, up from 234,000.
Click here for more images.
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reader comments
Pretty damn impressive results; who spends more than 2 minutes on a site? Nice work
Rob Barnett on 30-Mar-10 05:03 PM
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