Oktobor has recently created an interactive music video for New Zealand-based rock band Shihad.

Director Sam Peacocke came to Oktobor with the concept of filming at the Homegrown Music Festival, in Wellington, New Zealand.

"From there, Mark Zeman (Oktobor creative technologist), Jeff Nusz (lead developer) and I helped mould this into a working and uniquely interactive website experience,” said Oktobor digital design director Matt Von Trott.

For the music video, Peacocke set up a video booth at Wellington's Homegrown Music Festival in February this year, shooting fans enjoying the new Shihad single 'Sleepeater' on a Phantom camera at 1000 frames per second.

The shoot included blasting the fans with air and spraying them with water for effect. On the site, each fan has their own video where visitors can click to view their movies in full screen.

Each of the participants was also given an individual link to their video so they could view it and share it with friends, creating an effective viral campaign.

The website went live a week before Warner Music released the single and also featured on New Zealand national broadcaster TVNZ’s One News entertainment section.

The website was also hosted on a streaming Flash. “The streaming Flash server dynamically picks the correct streams based on the user’s connection making it quicker and more efficient," explains Von Trott.

"We also compressed the footage, compiled the site and managed the streams and sharing functionality so it all worked in the most effective way possible.”

Commenting on the music video and the review on TVNZ One News Peacocke said: “Oktobor know digital, online and video better than most. This is fantastic! What a coup! Over a million people will have seen that! Nice work Oktobor!”

In addition, everyone who took part in the shoot received a free download of the street track ‘Cold Heart’, a preview from the upcoming Shihad album to be released later this year.

“As is more and more common these days ‘Sleepeater’ was launched online," says Von Trott.

"The video for the single is an inspired use of an interactive aspect. It really is very clever and engaging, using a grid of 100 fans dancing and enjoying the song and you can click on any one of them to bring them up to full screen.

"Sam did a great job shooting it and it was great to see it was an immediate hit as soon as it went live.”

http://sleepeater.co.nz/#/grid