Iggy Pop cleans up at Axis Awards

New Zealand agency Special picked up the top prizes at the New Zealand Axis Awards, winning the Grand Axis, Titanium, Interactive and Integrated Axis trophies – plus four Golds for PR/Experiential/Word-of-Mouth, Best Digital/Interactive Campaign, Social Media and DM.

All eight Gold trophies were awarded to Special’s ‘Together Incredible’ campaign for Orcon starring Iggy Pop, produced by Curious Film and directed by Darryl Ward.

Curious also picked up two more awards for Editing and Direction, while Orcon won Creative Business of the Year – that’s a grand total of 11 awards awarded to the same campaign.

It was a massive night for Special, which walked the stage time and again, accompanied by Matt Noonan and Darryl Ward from Curious to collect their trophies.

“Integrated. Interactive. Titanium. Editing. Directing. Client of the Year and Grand Axis… What a great night for everyone,” says Peter Grasse, executive producer at Curious.

The ‘Together Incredible’ campaign recruited a team of amateur musicians to perform live with Iggy Pop in an online cross to his Miami studio – a brilliant application of Orcon Broadband’s network, which proved hugely popular with NZ audiences.

Watch how the campaign played out here: www.facebook.com/Orcon

For a list of all the Axis Awards winners visit:

http://www.caanz.co.nz/mas_awards.php?pid=18&sub=2010&ld=1