Creative Showcase 4.3 winner

Holler’s UBERSELEKTOR campaign for Lion Nathan has been declared the winner of Creative Showcase 4.3, an online award for creativity in digital advertising. 

The UBERSELEKTOR campaign, a integrated online offline branded entertainment and content, was designed to bring Beck's positioning of "Different by choice" to life across its sponsorship of the Melbourne, Adelaide, Perth and Sydney Festival.

The winners, who were recently announced at the Creative Showcase 4.3 lunch, included first runner-up Profero for its work on Pizza Hut’s iPhone application, while Bullseye rounded out the awards with second runner-up for their Blackmores “B your best” campaign. 

Mike Zeederberg, chair of judges, said: “This was a largest field of entries yet, with 14 wide ranging campaigns that showcased the breadth of digital creativity from innovative banners, highly complex community websites, iPhone apps, digital outdoor executions integrating social media to viral campaigns."

Beck’s UBERSELEKTOR was a fully rounded campaign which targeted users before, during and after the event and acted as an additional stream of digital dialogue and content for festival participants.

Offering real-time information from the venues, interviews with artists and photo booths, UBERSELEKTOR was a physical presence at the festivals as well as connecting to social media hubs and online communities such as Facebook, Twitter, Tumblr and YouTube.

First runner-up was Profero for its work on Pizza Hut’s iPhone application. The application was commended for its creativity with one judge saying the development was, “a rare combination of an application that is both useful and entertaining”.

Bullseye was second runner-up for the Blackmores “B your best” campaign.

The Creative Showcase competition is free to enter and entrants register and submit the campaign online at www.creativeshowcase.net.au.  Work must have run in the three months leading up to the close of judging. 

Winners from each quarter are placed in the Creative Showcase section of this year’s IAB Awards and judged to determine an overall winner.

http://uberselektor.awards.hollersydney.com.au