'Best Jobs in the World' triumphs again

SapientNitro of South Brisbane was awarded the 2010 International AME Grand Trophy for Advertising & Marketing Effectiveness for its entry 'Best Job in the World' for Tourism Queensland -- Islands of the Great Barrier Reef, winning in the Tourism category.

The winning campaign launched the brand Islands of the Great Barrier Reef across eight international markets, and recruited people online to apply for the 'Best Job in the World'.

The results of this campaign included global media coverage valued at over $368 million (US) from a budget of $1.2 million (US).

In addition, the site received 34,684 one-minute video job applications from 197 countries, and reached a global audience of approximately three billion.

“Serving as this year’s North American jury president for the AME Awards competition opened my eyes to how far advertising and marketing now reflect the realities of the digital age while retaining the core driver of brilliant creativity," said Stan Rapp, chairman Engauge and co-founder RAPP.

The International AME Awards for Advertising & Marketing Effectiveness receives entries from over 30 countries spanning five continents.

www.ameawards.com