Even the bitchiest business in the world has to applaud a competitor on occasion. So let’s hear some unbegrudging congrats for M&C Saatchi/Mark’s 29 finalists across seven clients in the 2012 ADMA awards. They’ve scored twenty-one finalists for creative and eight for effectiveness.
M&C Saatchi’s previous best haul was two years ago - twenty-four finalists in 2010. They turned twenty-one of these into silver, bronze or gold so you can guess that hopes are high for November 1st this year.
Two Google campaigns netted a huge proportion of the finalist positions for M&C Saatchi/Mark. Build with Chrome and Frontrow snared 13 between them.
The 34th ADMA Awards Gala Dinner and presentation is being held at the Westin in Sydney ion November 1st. Tickets are available from the website
Smells are memory kits for human brains. What if they could help people with Alzheimer’s and dementia, JWT wondered.