Whybin\TBWA has launched its latest campaign for power equipment company Stihl Australia.
 
The 60 second TVC illustrates how our lives have become consumed by computers and television, spending more time inside than doing the things we used to do outside.

The Get Real. Get Outside. campaign is centred on the institution of the backyard - where we once undertook favorite past times and created lifetime memories.  

"This became our motivation to target the domestic market and the chance to reclaim the Aussie backyard," said a Whybin\TBWA spokesperson. "After all, the backyard is the living heart of the Aussie home."

Together with the new company theme of Stihl - Making It Easy, the campaign marks a new chapter for the Stihl brand and centres entirely around encouraging families and friends to start spending more time in their backyards again.

The Hamish Rothwell-directed spot takes an ironic look at inside scenarios by placing them outside in the backyard. The inside activities have been represented as a digital 'pixelated’ version of the real thing in an effort to show how silly things have become. A digital dog, a digital vegetable garden, and digital speech bubbles all depict the things people spend hours doing online every single day.

An integrated campaign rolls out across TV, print and digital following the 2 October launch.