Whybin\TBWA\Tequila has released its multi-platform campaign for Domain. The campaign aims to tap into the idea that "when it comes to property, consumers can dominate the competition with Domain".

With executions across TV, print, outdoor and digital, the new campaign draws on the insight that real estate is competitive – a battle that pits buyer against buyer, family against family, couple against couple.

The campaign shows that with Domain, consumers are provided with the knowledge to act faster, be more decisive, know what they want and most importantly how to get it.

CEO Paul Bradbury said that everyone had experienced how competitive hunting for the perfect house can be.
“We have all shivered with fear when the wealthy looking couple with the matching boat shoes strut in during the inspection,” he said. “It signals serious competition. Domain offers that competitive edge to win the battle and beat that pastel jumper wearing opposition.”

 ;list=UU7dhNdAY-fwwciB4j37RYKg&feature=plcp