We know that bicycling is a euphemism for dragging off red Ferraris at the lights.
We know you imagine that the guy jogging in front of you is Usain Bolt as you overtake him.
When you're in the gym, you daydream that you're a Calvin Klein model.
Because you're a production guy. Dreaming is what you do.
Come on. Don't dream it, be it.
The AdNews challenge beckons.
Just do it. Impossible is nothing. Move it or lose it. Commit to fit. Et cetera.
It's for charity. Boost your ego and Mayday's resources.
Besides, if don't take the challenge another production company is going to win the best production team prize. And what will it do to your dreams if they're all girls?
It's still about big ideas. One of the big ideas now is where and how you present yours.