Get creative and share your most inspired moments. Entries are now open for the 2012 Account Planning Group (APG) Creative Strategy Awards.
The awards celebrate the outstanding contribution planning makes to great creative work and showcase the diversity of thinking from creative, media, digital, research, experiential and PR agencies.
Olly Taylor, chief strategy officer and partner at Host, winner of the inaugural APG Creative Strategy Award in 2004, and 2012 chairman ofjJudges said the judges will be looking for moments of unexpected thinking.
“We’ll be looking for thinking that turned the problem on its head. Not just doing due diligence or essentially the right thing, but instead, unearthing some strategic inspiration which made the creative work not just good, but great,” said Taylor.
Built on the ‘Fulfil Your Prophecy’ idea, the call for entries campaign, developed by DDB, invites entrants to share the moment their brilliant insight came to them. At the heart of the campaign is a print execution of stain glass images that depict the ‘divine moment of revelation’ every planner experiences in developing a great idea.
This year also marks the launch of a new category, The Strategic Agency of the Year Award, recognising the collective efforts of an agency in developing planning talent and fostering growth in this discipline.
APG chairman and chief executive officer of Droga5, Sudeep Gohil, said this new category is designed to recognise those agencies that support planning and are committed to improving standards across the board.
The awards are open for anyone interested in showing off their talent for creative ideas, insights and storytelling.
Entrants will need to demonstrate how they have used planning to contribute to creative excellence for work created in the past two years. The deadline for entries is 12pm, Monday 3 September. The awards supported by Sandy Oldham Consulting, GfK Blue Moon, BWM, DDB, The Digital Edge and The Inspire Foundation.