Ward6, McCann Healthcare and Hammond & Thackeray represent at Sydney's Global Awards

Australian agencies took out four awards and 17 finalist certificates in The Global Awards honouring 'The World's Best Healthcare Advertising' at a ceremony co-hosted by The Global Awards and Bravo in Sydney on December 1.

Ward6 earned its gongs with One Heart Attack is Enough for a pharmaceutical grade Omega 3 for client Omacor and Tacks, a dramatic campaign illustrating diabetic nerve ending pain, for client Cymbalta. In addition the agency was recognised with five finalist certificates.

Ward6 creative director Grant Foster said it was great to see that the clients were becoming more interested in the awards.
“We are also particularly pleased that Ward6 Singapore was able to pick up a Global in its first year of operation,” he said.

McCann Healthcare earned its award with a marketing piece for Actonel EC, a new pH-sensitive enteric coated treatment for arthritis. The agency was also received four finalist certificates.

Creative director of McCann Healthcare, Sydney and founding member of Bravo, June Laffey, said she was gratified McCann Healthcare's creativity was recognised.
“In a year of tough competition and some surprising thinking, we are delighted, not just with the Global awarded to the Sydney team but also the Grand Global and Global awarded to our Japan office.”

Hammond & Thackeray also earned an accolade for its iPad app, Enbrel iPad detailer, for client Enbrel in addition to receiving a finalist certificate. 

The 2011 Global Awards Grand Jury also recognised UrsaClemenger with four finalist certificates with 3Dme, GHG, and Sudler & Hennessey also each earning a finalist position.

New Zealand’s Insight NZ Ltd took home two awards with Novartis Not a Robot for client Novartis, and Skip to the Loo for Sanofi Pasteur Dukoral as as garnering a finalist position.

The Grand Global Award, Communication to the Consumer went to McCann Healthcare Worldwide Japan with Roll Up Your Sleeves, Japan!, an integrated campaign for client Novartis Hypertension DTC.

Executive creative director, McCann Healthcare Worldwide Japan, Adam Weiss, said he sincerely believed in being fortunate to be in a business in which a positive difference in the world can be made.
“McCann Healthcare Worldwide Japan is both honoured and humbled to have been awarded the combined 2011 Grand Global award, particularly on the heels of the 2010 Grand Global,” he said.  “For our clients and for the various McCann Worldgroup offices that participated in our Roll Up Your Sleeves Japan: Challenge 130/85 campaign, this represents a wonderful validation of our efforts. We are extraordinarily grateful to the Global awards, and to the individual judges who have recognised our work.”  

The Global Awards, New York celebration took place concurrently with a cocktail reception and a print and video showcase of the award-winning work.
Presented by Michael Demetriades, Global Awards executive director, and Tom Domanico, Global Awards Advisory Board Chairman and Draft FCB Healthcare Chairman Emeritus, the Grand Jury awarded a total of 31 awards and 121 finalists from 21 countries. 

Langland UK earned the newly launched title of 2011 Global Healthcare Agency of the Year.  Chief executive Phillip Chin said the agency was delighted with its win of the inaugural accolade along with its additional eight awards.
“The Globals are well established and highly sought after in the advertising industry,” he said. “These international awards recognise great creative work and the importance of ideas, which are the lifeblood of creativity. Our awards also demonstrate that great work is not dependent on size of an agency, or location, but just on the talent within the business.”

The Global Awards Advisory Board and Grand Jury represent the top creative minds in the field of healthcare advertising with 94 jurors from 16 countries participating in the judging process. 

All winning work is promoted by the Global Award online and by its representatives throughout 75 countries.