Post production house Voodoo has added a new area of expertise to its repertoire - Voodoo Digital.
The new section, specialising in content-driven production with a digital innovation and integration approach, is based at Fox Studios Australia.
Voodoo Digital's founders are Simon Cranch and Nick Renford, who first worked together in the early '90s. Together, they have more than 40 years' experience in digital, creative, production and post production in film and TV.
Renford, whose clients have included Subaru, Commonwealth Bank, Toyota and McDonald’s, said Voodoo Digital is a different type of agency.
“We are content creators and technical innovators with a focus on getting that content on multiple platforms in the most effective way possible,” he said. “Thing is, we do it all ourselves – we write ideas, create content and find and integrate the best technology platforms. All under one roof.”
Cranch has worked with the likes of 20th Century Fox, Sony Pictures, Hoyts and Foxtel.
“Launching Voodoo Digital was, in part, due to the fact that there has been a renaissance in TV production through the web,” he said. “To maximise the effect of your content it now has to be produced by video and storytelling specialists – that's where Voodoo comes in.”
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