SapientNitro has created a TVC for Volvo Car Australia which is the first Volvo advertising campaign to be produced in Australia for a global audience.

Launching on Monday August 2 the “Attention Seeker” TVC will target luxury European car buyers around the world and aims to create desire by employing a brand shift strategy and messaging which will emphasise style.

“We’re proud to be producing this piece of work for Volvo globally. This work represents another step in the evolution of the Volvo brand. It works to highlight the true head turning style and desirability of Volvo cars,” says SapientNitro’s Sydney Managing Director, Stuart Poignand.

The campaign was conceived by SapientNitro’s Joint Executive Creative Directors, James Burchill and Nancy Hartley, and is centred around noticing Volvo’s design for the first time, then seeing it everywhere.

The large scale, three-day shoot was filmed in and around Melbourne’s CBD and outer suburbs, and showcases the Volvo C30 coupe, C70 convertible, XC60 cross-over and XC90, Australia's favourite seven seat luxury SUV. In addition to the TVC, the integrated campaign will be rolled out online, via sponsorship, and in dealership channels for the next 24 months.

Greg Bosnich, Marketing Director for Volvo, added: “This TVC is all about showcasing the energy and passion that encompasses the Volvo Cars brand. We are proud of our stylish and desirable cars, which push the boudaries of design and innovation, and want everyone out there to share our enthusiasm."

SapientNitro provides services to Volvo at both a global head office level and in most markets around the world.