85%* of Aussie mums do all the housework. Yes, Kimberley-Clark, and 100% of Aussie mums know that.
Do we like the new Viva Share the Cleaning campaign, with its vivid colours and uplifting 70s R&B song, Freedom?
Of course, we do. 96% of us think that kids should develop household cleaning skills.
Do we need you to run that commercial at max frequency during Dad’s and the kids’ TV shows? Yes, 70% of us would rather do the work ourselves than ask a 17 year old to pitch in and help. So thank you Mindshare, for a schedule that includes hit shows like Masterchef: The Professionals, The Block and Modern Family.
JWT created the campaign - a 30 second for each of Viva Paper Towels and Viva Clever Cleaning Wipes, plus a 15 second edit.
There’s also a 30 Day Cleaning Challenge via an interactive Viva website. Consumers are invited to log on, re-create their family online and develop a personalised cleaning calendar where they can delegate tasks, allocate motivating rewards and find handy hints and tips to share the cleaning. Consumers will also be in with a chance to win $1000 for participating.
Marketing manager, Lisa McKee, promised, “The Share the Cleaning campaign is about encouraging parents to share the cleaning load and teach their children life skills with the help of VIVA®’s range of handy Clever Cleaning products. The VIVA® Clever Cleaning products are so effective, safe and easy to use that everyone in the family can pitch in, giving Aussie mums a well-deserved break!”