Virgin Money put it on the card

Happy Soldiers has released its first work for client Virgin Money with campaigns for the new Virgin Flyer Credit Card, the No Annual Fee Credit Card and the High Interest Saver Account.

The Virgin Flyer credit card leads the launch program. It is the first Virgin credit card that earns points to fly on Virgin airlines. The campaign idea puts the card to the test. Virgin Money paid for the entire advertising campaign with its own new Virgin Flyer credit card.

In doing so the company earned enough points for over 200 flights around the world, to giveaway.

Every campaign cost was purchased via the card. It paid for the 107 cast, 60 crew, props, costumes, and animals; director, music and cameras; right down to the coffees. The card also paid for the billboards, DM, online and print. That’s all the production and all the media. Every element gained more points for more flights for Virgin to give away.

Credits:
Agency: Happy Soldiers
Client: Virgin Money
Creative: Happy Soldiers
Channel Planning: Happy Soldiers
Strategic Planning: Happy Soldiers
Account Management: Happy Soldiers
Production Company: The Feds
Director: Ben Lawrence
Agency Producer: Helen Hendry
Executive Producer: Michael Cook
Music: Rafael May
Post: The Editors
Editor: Stuart Morley

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