Two powerhouses share their might

MediaMind, the independent provider of integrated digital advertising solutions, has formed a strategic partnership with Omnicom Media Group. OMG agencies will now use MediaMind’s ad tech platform to manage and deliver ads globally - in North America, EMEA, LATAM and APAC.

OMG's high profile agencies like BBDO, DDB Worldwide, TBWA Worldwide, Goodby and PHD will benefit from this partnership. OMG is one of the Big Four agency holding companies (WPP, Interpublic and Publicis round up the list). The company oversees a global network of more than 175 marketing services companies, as well as Omnicom Media Group, and provides services for over 5,000 clients in more than 100 countries worldwide.

“Reaching the right audiences with the right tools and services, in a well-integrated fashion, is crucial in an increasingly complex media landscape,” said Andrew Bloom, SVP Strategic Business Development at DG. “This agreement with OMG is an ad technology win for both companies and for our clients who will appreciate the competitive advantages of close integration, coupled with top notch campaign management technology for online and TV advertising.”

“OMG is committed to bringing our customers the latest innovations in cross channel advertising,” said Steve Katelman, EVP Global Strategic Partnerships, Digital. “MediaMind and DG is a natural partner for us as we gravitate towards integrating second screen experiences. Together, we will bridge the offline and online worlds with their solutions.”