Two heads better than one

Creative branding specialist, Propella, and marketing communications agency, Zadro Communications, officially launched a strategic alliance this week.

By putting together their complementary experience and skills, they believe they will be able to provide a more complete service that covers destination marketing, corporate branding and communication expertise.

Propella will take the lead on creative direction and developing brand architecture. Zadro will provide strategic communication planning and manage the implementation of new client brands.

“We are both specialists in our fields, however together we create a formidable team and an offering that is based on the needs of business,” said Gary Broadbent, founder and creative director Propella confidently of the new alliance.

“Clients will gain the benefits of having extensive international and domestic experience in designing compelling brand architecture and a dedicated team who can turn that vision into a reality - in one offering,” he added.

Felicity Zadro, Founder and Managing Director of Zadro Communications said the alliance provides a solution to organisations struggling with the sound implementation of their new or refreshed brands.

“Our role is to guide the roll out of the branding programs, essentially designing the map, writing the content and connecting target markets with their destination or company. Together we aim to provide big agency solutions with small agency levels of service,” Felicity Zadro, founder and managing director of Zadro Communications announced.

Propella has been the lead agency on numerous marketing and destination rebrands including Vodafone, Wales and Britain. Zadro Communications has managed the communications, marketing and public relations for a number of destination, tourism and event clients including the Tourism Industry Council of NSW, Staging Connections and The Star.