Truly Deeply rebranding the Jean Hailes Foundation

Truly Deeply has unveiled its new brand identity for The Jean Hailes Foundation, a not-for-profit organisation working to improving the health and wellbeing of women.

The Melbourne-based brand agency has repositioned the brand with the aim of enabling the foundation to become a more dynamic force in women's health in Australia.

The brand's core philosophy of 'evidence inspired positive action' acknowledges that the foundation is active in research, clinical practice and education as well as advocating strongly the desire for women to play an informed and active role in the management of their health.

Truly Deeply’s creative director, Derek Carrol said the illustrated networked woman in the design was developed to represent the every woman.
"This was surrounded by a visual language that combined a sense of femininity and scientific focus", he said.
"One of the advantages of being a full-service brand agency is that it allows us to realise an integrated approach to the visual representation of the strategic framework of the brand."

The agency has developed a suite of elements for the new identity, including corporate stationery, internal and external signage, website, marketing collateral and e-branding.