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Saatchi & Saatchi Sydney & Prodigy director Tim Bullock introduce Australia to the men and women dedicated to fighting softness, in the latest spot for Toyota 4WD range called 'Country Border Security'.

The spot aired during the AFL Grand Final on September 26, Country Border Security will be released as a 30", 60" as well as a 120".

Shot in the style of reality TV programs, the spot follows the work of the fictitious federal Country Border Patrol who are responsible for keeping the country areas tough by not letting any soft goods, people or vehicles across rural borders.

Situations include a tense showdown between a patrol officer and a city lad trying to smuggle his hairdryer across the border, a Tofu bust and a cosmetic crackdown.

"Unfortunately, in the filming of the spots, many of the crew and Agency were detained for being too soft or carrying soft contraband. Steve Back, the ECD of Saatchi & Saatchi looks like he will serve up to five years detention for the possession of a man bag."

"Spending time in the trenches with the tireless defenders of our country borders, men and women obsessed with keeping our country tough, has been an incredibly rewarding and eye opening experience," says Bullock.

"To be able to pay tribute to their hard work and bring public attention to the growing crisis is an honour."

CREDITS:

Client: Toyota Motor Corporation Australia (Toyota Australia)
Production Company: PRODIGY
Product: Toyota FWD Range Director: Tim Bullock
Title: Country Border Security Executive Producer: Jonathan Samway
Duration: Launching 60, 30 & 2 min Producer: Julianne Shelton
Agency: Saatchi & Saatchi, SYDNEY
Client: D.O.P: Geoffrey Hall
Commercial Advertising Manager: Dimitiri Andretidis Art Director: Aaron Crothers
Corporate Manager, National Advertising: Scott Thompson Post Production: Frame, Set, Match
Editor: Adam Wills
Executive Creative Director: Steve Back Sound: Nylon Studios
Senior Copywriter: Steve Jackson Music: Sound Planet
Senior Art Director: Vince Lagana
Agency Producer: Kate Whitfield
Business Director: Amy Turnbull

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