With an eye on the ever-changing post production market, Auckland-based post house Toybox has launched Brainbox, a sub-brand headed up by producer James Hudson and animation director Andrew Newland.  

Brainbox offers an integrated design and animation service across multi platforms, from designing and building a website or game through to fully animated TVCs.

Over the past 12 months, the Brainbox team has been briefed in on a variety of different projects including print and web campaigns as well as TVCs for clients including Earth Care (pictured).

"It makes sense to get us involved early, especially if we are designing 2D or 3D animation that the client wants to use across a range of different media outlets including television," Newland said.

"That way, what we design and build will not only work for print and the web but will also move correctly once animated.

"It makes sense to build something once that will work across all mediums and also creates an integrated look and feel to the campaign."

toybox.co.nz