Tourism Fiji to team up with a global advertising agency

Tourism Fiji is seeking a new advertising agency to boost the island's position in the international tourist industry.

The agency will develop and implement a new global masterbrand strategy for Tourism Fiji, developing a brand and communications style to be adopted and implemented locally in each of Tourism Fiji's international markets and implementing media campaigns.

The tender process will involve an initial pitch, after which a shortlist of agencies will be compiled. They will then be invited to submit a full creative and strategic proposal.

Tourism Fiji expects the successful agency will be based in Fiji, Australia, New Zealand or the USA.

Agencies wishing to take part in the tender process should send their details to Michael Mead at mmeade@tourismfiji.com.fj by February 8.