The creatives at BFG900 New York must be fighting to work on the Ragu campaign.

So far, in their Long Day of Childhood Campaign, they have made a chubby-cheeked boy walk in on his parents doing it. (I guess, they like everyone else on the planet,  have that rite of passage horror embedded in their brains); they have scrubbed a boy’s face clean with his mama’s spit; and most recently a young girl splits her suspicious glares between her father and her hamster, which is looking rather like a completely different species of animal. Of course, all is solved by a bowl of pasta and Ragu. But not before the creative and production team have quite a lot of fun with the ideas.

The two year old agency with the best About page in the known world (and let’s assume there are no About pages in the unknown world) reports that “Gerry and Eric have won every award in the industry. (Clearly their predisposition to use hyperbole matches my own: ed) –

Two Emmys,

Two D&AD Black pencils plus many yellow ones,

Multiple Andy Awards including the Grandy, The Grand Effie and four gold Effies,

The One Show Interactive Best of Show plus numerous other pencils,

One World Retail Gold for Interactive campaign,

The Cannes Grand Prix for cyber and the Grand Prix for film, plus quite a lot of gold, silver, and bronze lions."