Three Drunk Monkeys on the wagon

The Three Drunk Moneys have sobered up, or at least are providing that perception, with the announcement of a name change. The agency will now be known simply as The Monkeys.

In five years in the game, The Monkeys has gone from the three founders of Justin Drape, Scott Nowell and Mark Green to 70 staff. It was ranked Australia’s No.1 agency for 2010 by AdNews, won B&T Agency of the Year and Australian Creative Hotshop of the Year.

Over the past several years the agency has grown exponentially, both in staff size and project capability. Whilst working consistently with some of Australia and the world's biggest brands, they have created and produced major award-winning advertising, TV shows, short films, books, webisodes, music arrangements, music videos and even developed a sound to remind people to wear sun protection.

Changing the name to The Monkeys also acknowledges the fact that executive planning director Fabio Buresti and creative director Noah Regan have recently been made partners.

Executive creative cirector Justin Drape is pragmatic about the change.
"After months of deliberation we agreed that it would be better for everybody if we had a shorter email address," he said.