What do you do with e-waste. Do you even know what it is?
BWM's awareness campaign for Iinet about e-waste is huge – as in, it's a giant recycled dinosaur sculpture, Gig-a-surus.
It's 5 metres by 5 metres, which makes it hard to ignore. And it is made of recycled Iinet handsets and modems, which underlines the message about discarding obsolete technology.
“We’re constantly upgrading our customers’ lives with the latest in technology but we’re conscious that old
technology is disposed of in a sustainable way,” commented iiNet’s chief marketing officer, Wendy Walker.
The sculpture has also become part of Sydney's Sculpture by the Sea at Tamarama Park from October 18th to November 4th. So it will be seen by thousands.
To celebrate the creation of Giig-a-saurus, iiNet has partnered with Sims Recycling Solutions to recycle an
additional 6000 unused modems and handsets, which will prevent almost a tonne of material going to landfill.
iiNet’s creative advertising agency, BWM, developed the Giig-a-saurus concept. It was produced by experiential
specialists Wonder, who were responsible for bringing the project to life.
BWM general manager, Simon Hadfield, said that it’s important to think about embracing the new while being sustainable in the fast paced world of technology. “IiNet was looking for a creative way to encourage people to recycle, so we came up with the idea for Giig-asaurus to prompt people to think and talk about where their old phones, modems and tablets end up,” he remarked.
There is a video of artist, Dion Horstmans working on Giig-a-saurus.
The Wonder crew included, Sarah Jayes, production assistant and Brent Nassibian, producer.
BWM executive creative director, Rob Belgiovane, led his team - Rocky Ranallo, creative director; Steve Thomson, associate creative director and Tiffany Campbell, agency producer.