The Today Show and Muffin Break offer $25,000 for emerging film maker

For a shot at $25,000 cash, emerging film makers have been invited to enter Muffin Break's Big Break competition in collaboration with Channel Nine's Today Show.

Cinematographers, film makers and video artists are being asked to produce a 30 second TVC for Muffin Break. It should portray what Muffin Break means to them, in any style including animated or live action, while reflecting the unique qualities of the creator.

Up and coming directors, producers and students trying to crack the super competitive production world, along with the $25K, will also have the chance to win a $10,000 entertainment package. The winning ad will be broadcast nationally.

Entries are now open until 17 November 2011, with judging conducted by Muffin Break from 18 November 2011.