V Energy Drink launched the summer festival season on New Years Day at the Summerdayze Festival in Melbourne, Adelaide and Perth.

The 'Fast Blast Girls' were sampling the new V Pocket Rocket 60ml shot product, as well as V Ball in Melbourne and V’s blow up volleyball court.  

A new addition to the festivals is the V Energy Green Room in Perth -- it’s a room to meet your friends, charge your phone, have a V & Vodka or just wait for the next act to come on.

The festival point of sale has been designed by The Saltmine Design Group.

The music themed background is uniquely V in both its colour and design and the ‘Music Sounds Better with V’ tagline aims to sum up V’s involvement with music this summer.

The bright green banners, signs and program advertisements will also be seen at the Big Day Out, The Hot BBQ and Future Music Festival.

January is a busy month for Frucor as it also launches a new V 500ml Black Can into Grocery and P&C channels, with design by The Saltmine Design Group.

The V Black 500ml can has been launched on the back of the success of the green 500ml can, also designed by The Saltmine.

The double hit energy boost is conveyed on the front within the urban jungle design, teaming the natural ingredients in V with the urban environment where it’s mostly consumed.  

The 500ml size responds to marketplace shifts, capitalising on the continued success of V 500ml and V Black 250ml. The Energy category in Australia is valued at $120 million and is growing at 40.40 percent.