The Hallway has recently launched a month long campaign for the Australian Financial Review built around the publication's 60th birthday celebrations.

The 60 Pieces of Gold campaign is based on a competition designed to draw attention to some of the major stories covered during the history of Australia's pre-eminent economic newspaper.

Print, outdoor, digital and ambient media will be used to attract people to the competition website with daily clues. Competitors will be eligible to win daily and weekly prizes, as well as the major prize draw of 60 pieces of gold worth $60,000.

Managing partner at The Hallway, Jules Hall, said the media campaign and competition reflected the urgency of daily newspaper and website journalism.
"The work also underlines the extraordinary history the Australian Financial Review has in breaking the stories that have helped shape the nation," he said.