The Grolsch Grid
The Grolsch Grid is an outdoor art and audiovisual event, hitting the streets of Melbourne’s CBD on
October 21 through to October 24, to celebrate the independent, untraditional thinking and creativity that flows through the city's lanes, shwocing the work of 41 artists, including Alex Cleary, Comeback Kid, Greta Larkins, James Kape and Jess Johnson.
Grolsch, makers of premium Dutch lager, have been supporting the independent arts scene in Melbourne and Sydney for the past three years.
The sponsorship program saw Grolsch partnering with creative collectives such as Hell Gallery, Alpha60, Vice Magazine, Utopian Slumps and Comeback Kid to support their art exhibitions, openings and fashion launches.
Now it’s time to take their creations out of venues and onto the streets of Melbourne.
Kicking off next week, The Grolsch Grid will comprise of two parts, including Street Posters, showcasing limited edition street posters inspired by the iconic Grolsch Swingtop. Each poster will be exhibited at an unexpected location within the heart of the CBD grid.
The next part is Grid Central, held over three nights, seminal outdoor CBD bar Section 8 will be illuminated with audio and visual performances from some of the city’s most infamous aural entertainers and pixel shifters.
Performances will last a few hours only, before disappearing into the night.
See Grolsch Grid Map at the website, for artwork locations.
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