The DMC Initiative has produced a series of eight logo IDs for the Nickelodeon international brand.
Building upon themes of special occasions and seasons through the year, the idents use the foundation Nickelodeon branding as the centrepiece.
Aiming for a playful experience, 3D animated logo letters tumble from Santa’s sack, presents are torn open, shells crack and chocolates are eaten. Sound design was by by ISM Studios.
The DMC Initiative’s creative director Nathan Drabsch said working with Nickelodeon was a great opportunity to support their brand across all global regions.
“It allowed us to seriously flex our muscles in 3D with water and particle simulation around strategic stories,” he said.
The new IDs for Spring and Summer will soon launch in the US.