Tactic appoints Kiwi as creative head

Tactic has appointed outgoing entertainment branding specialist Megan Brown as its creative director, as company owner Diana Costantini moves to the ABC to take up the role of head of ABC TV marketing.

With over 17 years experience in the broadcast and advertising environments, Brown was creative director at XYZ Networks Music Channels for seven years where her main focus was channel branding, creative strategy and messaging for the four music channels.

She was also responsible for advertiser integration including the internationally awarded Strongbow/Max Summer Campaign.
More recently, Brown has completed a consultancy at music marketing experiential agency Peer Group Media as creative director/head of broadcast.

Commenting on her appointment, Brown said: “I am enormously excited to be joining such a highly acclaimed, award winning multi-discipline creative agency."

"I’m looking forward to working with their many clients and on the exciting projects they have lined up for the next 12 months, whilst being at the forefront of unique content initiatives and creative solutions with the amazing Tactic team.” 

She will join the Tactic team today (Monday July, 12).