Subaru Liberty TVC gets heart started

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Leo Burnett Sydney and Revolver’s Steve Rogers have teamed up to introduce the new Subaru Liberty to the automotive world.

Filmed on a winter’s night in the middle of nowhere, this eerie TVC, titled 'Drifter', tells of an unsettling encounter between an ominous drifter and the new Liberty.

The intention is that viewers are left with a clear, simple message: this aggressive breed of car is definitely not for the faint of heart.

Credits:

Client: Subaru
Product: Liberty
Agency: Leo Burnett
Executive Creative Directors: Andy DiLallo and Jay Benjamin
Copywriter: Mark Schöller & A. Chris Moreira
Art Director: A. Chris Moreira & Mark Schöller
Executive Producer: Adrian Shapiro
General Manager – Peter Fitzhardinge
Group Business Director – Amanda Quested
Business Director – Tamara Klemich
Production Company: Revolver
Director: Steve Rogers
Producer: Georgina Wilson
Executive Producer: Michael Ritchie
DOP: Geoffrey Simpson
Editor: The Editors
Music: DG Music
Sound Designer: Simon Kane @ Song Zu

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