StrawberryFrog promotes Sophie Kelly

Based on Madison Avenue, in its Penthouse office, Sophie Kelly has spent the last 15 months as client service director of the growing New York office of StrawberryFrog, now at 100 staffers.

Kelly joined StrawberryFrog New York at the end of 2008 to run the Frito Lay and Pepsico businesses in the USA. She joined StrawberryFrog from JWT New York where she oversaw some of the agency's most respected global accounts, such as Smirnoff.

During her tenure, StrawberryFrog's New York business grew, taking on additional brands including the Stacy's Pita Chips and Propel accounts, and she helped shape an innovative and agile agency staff. She also helped the agency land global digital AOR for P&G's Pamper's account.

Kelly will report to StrawberryFrog founder and chairman Scott Goodson, and will work closely together with COO Ramesh Rajan.

On global accounts, she will work closely with Hans Howarth who runs StrawberryFrog Amsterdam and Alexandre Peralta who runs StrawberryFrog Sao Paulo.

On the promotion Goodson said: "There's something in the water down under, Sophie Kelly and several other Australian talent in our New York office are making huge impact on our clients business and on the culture of StrawberryFrog."