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Creative shop Spinach has launched a corporate brand campaign for Australian Unity, a national healthcare, financial services and retirement living organisation.

Frank Morabito, Spinach creative director said the advertisements comprise a lead 60-second TVC, four 30-second TVCs and outdoor, with the first advertisement launched ahead of Australia Day.

Australian Unity group executive Corporate Development, Kimina Lyall, said after months of working closely with Spinach to develop the idea, the end result captured the essence of what Australian Unity stands for.

"Australian Unity has grown organically—by continually evolving and providing the services and products needed by the communities it serves—as well as through successful strategic mergers and diversification into new business activities," Lyall says.

"This campaign puts these achievements in context, and presents Australian Unity’s vision as a company concerned with building important social infrastructure and support for community wellbeing."

The historical sequences were shot at the end of 2010 in and around the township of Clunes that is now inundated by floodwater.

Spinach is part of STW Group, Australia’s leading marketing content and communications services group.

Credits:

Executive Creative Director: Frank Morabito

Director: Luci Schroder through The Directors Group