Zoe the blogger is back in a fifth installment of the creative campaign developed by Melbourne-based Spinach (part of the STW group) for Australian Unity.

In the latest 30 second TVC, Zoe and her sister discuss the ease of online signup for health insurance over a casual lunch.

Natalie Sneddon from Australian Unity Health said the campaign had netted significant growth in member numbers, higher than the category average.

Executive creative director of Spinach, Frank Morabito said private health insurance was a tough category.
"It's incredibly exciting and rewarding to create a campaign that resonates so well with the target audience, communicates a complex message in a simple way and achieves outstanding results," he said.

The TVC can be viewed here, and is supported by an outdoor campaign in selected territories.

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