Spikes Asia awards homegrown creative

The winners of Spikes Asia were revealed at recently at an award's ceremony which took place at Singapore's Esplanade Theatre.

Colenso BBDO Auckland took home two Grand Prix, one in Media for its 'Yellow Chocolate' work for Yellow Pages and the other in Outdoor for the ad 'Dog Fight' for TVNZ.

Clemenger BBDO in Melbourne also won two Grand Prix winning one in Radio for the Mars Pet Care campaign 'Car Ride', 'Fetch' and 'Mail Man'. Its other Grand Prix was in the TV/Cinema category for the spot 'Slow Mo' for Fosters Group.

The Craft Grand Prix, which was awarded in the TV/Cinema section, went to Leo Burnett Sydney for 'Monkey' for WWF. Leo Burnett Sydney also won the Direct & Sales Promotion Grand Prix for Canon Australia's 'Photochains'.

DDB New Zealand, Auckland was honoured with the Agency of the Year. Runners up were Clemenger BBDO, Melbourne coming in second place and Colenso BBDO, Auckland in third.

The Media Agency of the Year trophy was awarded to Colenso BBDO, Auckland with MediaCom Communications India, Mumbai, taking second place and in third, BBDO India, Gurgaon.

DDB were presented with the Network of the Year trophy with Leo Burnett coming second followed by BBDO in third.

Of the 3058 entries competing at this year's awards, the jury awarded a total of 273 Spikes Asia trophies across the 11 different categories.

The Direct & Sales Promotion category was the strongest with a total of 48 winners, closely followed by Media with 45 and Digital with 39 awards.

A total of 29 trophies were given in the Design category, 26 in Outdoor and 25 in TV/Cinema. In the Craft category there were 20 awards presented for TV/Cinema Craft and 11 in the Print Craft category. 15 winners were awarded in Print, 8 in Integrated and 7 in the Radio category.

The winning work can be viewed at www.spikes.asia/winners