Spikes Asia 2011 wrap up

JWT Melbourne's campaign for the 2010 Melbourne Writers Festival took out a swag of gongs at the Spikes Asia Awards 2011 in Singapore.

Stories From The Street won gold and silver in the categories of Design and Media respectively. The agency also took out two bronze awards – in the Outdoor category for Stories From The Street and Bronze in the Film category for the Writer's Block campaign.

JWT Melbourne's executive creative director Richard Muntz said it was another sensational set of awards for the festival's campaign.

"It recently earned a Gold Lion at Cannes and became the only Australian entry shortlisted in the prestigious Jay Chiat Awards for Strategic Excellence," he said.

With a brief to build anticipation for the festival, the JWT campaign was underpinned by an interactive book to illustrate the Stories From Every Angle theme.

The efficacy was significant with a sharp spike in attendance (over 50,000 people) and pre-sales rising from $11,000 in 2009, to $110,000 in 2010.

The Glue Society fared extremely well with involvement of varying levels in no less than 11 of the Australian accolades. The independent creative collective worked with Will O'Rourke for Clemenger BBDO Melbourne on the NAB Break Up campaign which took out the PR Grand Prix, Promo Grand Prix, Media Gold and was shortlisted for the Special Events category.

For TMB Panyee (via Revolver for Leo Burnett/Arc Worldwide Bangkok) the awards included
Direction Silver, Cinematography Bronze, Digital Bronze and Production Design shortlist.

Via Revolver for Colenso BBDO Auckland the DB Beer spot took out a Silver in the Film category and a Mobile Bronze for This v That for TEDx Sydney via Will O'Rourke.

 

Here is a comprehensive Australian winners list.

FILM

Gold

See The Person for Scope Disability Services by Leo Burnett Melbourne and The Pound

Silver

Ripple Effect for Transport Accident Commission Road Safety Awareness by Grey, Melbourne and Exit Films

Bronze
3 IN 1 for Selleys by BWM and Goodoil Films
Change Room for Volkswagen by DDB Sydney and The Sweet Shop

Writer's Block for Melbourne Writers Festival by JWT and Plush Films/Digital Pictures

Rugby World Cup 2011 Witnessing History – Samoa for Mastercard by McCann Erickson Sydney and Prodigy

Rugby World Cup 2011 Witnessing History – New Zealand for Mastercard by McCann Erickson Sydney and Prodigy

Rugby World Cup 2011 Witnessing History – South Africa for Mastercard by McCann Erickson Sydney and Prodigy

Darren Jew for Canon Australia by Leo Burnett Sydney and @radical.media Sydney

Simon Harsent for Canon Australia by Leo Burnett Sydney and @radical.media Sydney

 

OUTDOOR

Bronze

Stories From The Street for Melbourne Writers Festival by JWT Melbourne

MEDIA

Gold

Break Up for National Australia Bank by Clemenger BBDO Melbourne

A Town Called Speedkills for Transport Accident Commission Rural Speeding by Naked Communications

Silver

Stories From The Street for Melbourne Writers Festival by JWT Melbourne

Bronze

Sushi Train for Japan relief Fundraiser by JWT Sydney

 

DIRECT

Gold

See The Person for Scope Disability Services by Leo Burnett Melbourne

Silver

My Car is Your Car for IAG: NRMA, SGIO, SGIC Car Insurance by Whybin\TBWA\TEQUILA

Bronze

Pie Bag for Australian Centre for the Moving Image, Tim Burton Exhibition by DDB Group Melbourne

Apple Box for Leo Burnett Sydney by Leo Burnett Sydney

 

PROMO

Grand Prix

Break Up for National Australia Bank by Clemenger BBDO Melbourne

Gold

See The Person for Scope Disability Services by Leo Burnett Melbourne

My Car is Your Car for IAG: NRMA, SGIO, SGIC Car Insurance by Whybin\TBWA\TEQUILA

Watermark for Diageo Australia/Bundaberg Rum by Leo Burnett Sydney

Silver

My Car is Your Car for IAG: NRMA, SGIO, SGIC Car Insurance by Whybin\TBWA\TEQ-UILA

Watermark for Diageo Australia/Bundaberg Rum by Leo Burnett Sydney

Bronze

Kit Kat iPad 2 Queue for Nestle Kit Kat by JWT Sydney

Sponsor the White House for Reckitt Benckiser Vanish Napisan by Euro RSCG Australia

 

DIGITAL

Bronze

XV Rescue for Subaru Australia/Impreza XV by Leo Burnett Sydney x 2

Threat for Smith's Snackfood Dorito's Battle of the Flavours by Clemenger BBDO Sydney

Spotlight for Australian Bureau of Statistics Census by Leo Burnett Sydney

Silver

World's Biggest Pac-Ma Namco Bandi for Microsoft Pac-Man IE9 by Soap Creative Sydney

XV Rescue for Subaru Australia/Impreza XV by Leo Burnett Sydney

INTEGRATED

Gold

Ripple Effect for Transport Accident Commission Road Safety Awareness by Grey, Melbourne and Exit Films

Silver

Watermark for Diageo Australia/Bundaberg Rum by Leo Burnett Sydney

 

DESIGN

Gold

Stories From The Street for Melbourne Writers Festival by JWT Melbourne

 

FILM CRAFT

Gold

See The Person for Scope Disability Services by Leo Burnett Melbourne and The Pound

Silver

Making Tracks – Episodes 1, 2, 3 & 4 for Tourism Australia by DDB Sydney

Beer – The Untold Story for DB Breweries by Revolver Sydney

Panyee FC for TMB Bank Public Company/TMB Corporate Branding by Revolver Sydney

Bronze

Panyee FC for TMB Bank Public Company/TMB Corporate Branding by Revolver Sydney

Rugby World Cup 2011 Witnessing History – South Africa for Mastercard by McCann Erickson Sydney and Prodigy

Fair Story for Fairtrade by The Sweet Shop Auckland

Glass Blower for Lion Nathan/Boag's Premium by Revolver Sydney

Breathe for Care Australia Donation Appeal by DDB Group Melbourne

 

PR

Grand Prix

Break Up for National Australia Bank by Clemenger BBDO Melbourne

Bronze

Sponsor the White House for Reckitt Benckiser Vanish Napisan by Euro RSCG Australia

 

MOBILE

Gold

Pedigree Dog-a-like for Mars Petcare Mobile App by Whybins\TBWA\TEQ-UILA Sydney

Bronze

This vs That for TED X Sydney by Will O'Rourke