South Australian design and advertising gets attention

The advertising and design crop were awarded at the Adelaide Advertising and Design Club (AADC) annual black tie ceremony recently held at The National Wine Centre.

The AADC presented its top gongs -- the Gold Chair to Clemenger BBDO and the Master’s Chair to Anthony De Leo -- in front of a sell out crowd of the South Australian industry.

The Gold Chair is the most coveted award, presented to the most outstanding piece in the competition. Clemenger BBDO’s winning multi media project "Already Home" for The Adelaide City Council shares the stories of locals through film, photography and written word, highlighting the unique lifestyles of those who live or work within the city of Adelaide.

The Master’s Chair recognises the role of Master Craftsperson and the contribution of individuals

within the industry. Anthony De Leo from Voice Studio impressed the judges with "W. Wagtail", a Longview Vineyard wine label, for outstanding typography.

Category winners included Becq Hinton and Johnny Velis in the Press category for Adelaide Casino’s "Missing Big Cow" big schnitzel promotion, Parris Mesidis for Monarto Zoo’s "Baby Zebra" in the Poster category and Richard Lyons for Photography for The Adelaide Film Festival launch.

Co chair of the AADC Executive, Maggie Harris, said the quality of this year’s entries was impressive.

"We are overwhelmed by this year’s response to the competition," Harris said.

"It’s great to see people taking pride in their work and helping to raise the bar in the local industry, which already enjoys a good reputation nationally.

"South Australian agencies and individuals are producing stunning work of an international standard, something we should all be very proud of in this state," she adds.