Nylon Studios recently completed the music and sound design for a new TVC for Canada Dry.

Nylon teamed up again with young directors, Josh and Jon Baker, also known as Twin, to add sound to the spot, which portrays several young farmers working the fields at Ginger Farms.

The narrative takes a surreal turn when one farmer is excited to find a bottle of Canada Dry dangling from the roots of the crops. Investigating further, another farmer unearths with a mighty tug a whole Canada Dry vending machine.

One of Nylon’s goals was to bring a younger, more contemporary sound to the visuals of farmers in the field.

To achieve this, composer Scott Langley of Nylon’s Sydney office created a track that takes Southern acoustic rock and then adds some contemporary punch.

Speaking to the creative process, a Nylon spokesperson says: "Idyllic country scenes in tv commercials are usually accompanied by something equally as sweet musically. However, the narrative in this spot is quite surreal and we wanted something that, without giving the game away, lets you know this was not your usual day on the farm."

Nylon also wanted the music to maintain the earthy realness of the spot at the same time. The spokesperson from the studio says, "We approached the track very much in the way we would if we were actually producing a real band and creating tracks for their album."

"This meant removing ourselves from the 'virtual' recording studio and rolling in our real amps and all of our gear: old school mics, guitars, preamp, etc."

After testing out a dozen or so singers the studio went with their very own Nat Joyce to provide rock vocals.

Click here to view the spot.

Credits:
Agency: Mcgarry Bowen
Production Company: Rabbit
Directors: TWiN
Music: Nylon Studios
Composer: Scott Langley
Sound Design: Dave Robertson