Sixty40 has recently transformed the Commonwealth Games into bite-sized chunks of ‘edupromotainment’ for FOXTEL viewers across the nation.

Six 60-sec spots will air during September through to October 4, across Foxtel including, FOX8 Animation Domination and The Comedy Channel.

They will also feature on Foxtel’s website (Foxtel.com.au/delhi2010), YouTube (youtube.com/followthegames) and Facebook (facebook.com/followthegames) pages.

Co-written by Chaser founder Charles Firth and narrated by Triple M’s Gus Worland, and using the same folksy 2D animation style, the series of cheeky TV interstitials dissect some of the most iconic sports of the Commonwealth Games, including swimming, pole vaulting and cycling.

"The brief was to give Australians a bunch of new facts about events they thought they knew, such as swimming and cycling, and to give them a hero to cheer for when the starter’s gun went off," says Sixty40’s animation director Matt Taylor.

"The Commonwealth Games series talks viewers through the rules and historical origins of each sport, proudly prioritising fiction over fact for the viewing pleasure of all," Taylor adds.

The first three shorts of the six part campaign can be viewed online now:

Swimming


Pole Vault
http://www.youtube.com/watch?v=UzIMTLeXDl0

Cycling
http://www.youtube.com/watch?v=DjG29W2gsnI

Credits:
Client: Foxtel
Producer: Stephen Hancock
Duration: 6 X 60"
Voice Over: Gus Worland
Script: Charles Firth
Audio: Andy Wilson, Plasma
Production Company: Sixty40
Director: Matt Taylor
Co-Director: Mark Simpson
Executive Producer: Nicky Marshall
Art Director: Duncan Elms
2D Animator: Evan Newby
After FX Animator: Seb Danta