Following the 370Z Coupe digital campaign launch last year, the 370Z Roadster campaign offers sports car enthusiasts the opportunity to ‘Shoot the Breeze’. The virtual test driving experience showcases the sports convertible through interactive video content.

Hosted by Australian race car driver and media personality Peter Hackett, the microsite is targeted at sports car enthusiasts and puts them in the passenger seat, enabling them to experience the Roadster first hand from an angle they choose.

Supporting the microsite are online media banners showcasing teaser video content of Hackett from the site, designed to encourage new prospects to ‘Shoot the Breeze’. In addition a series of eDMs featuring the same content aims to leverage Nissan’s relationship with Z enthusiasts and current Coupe owners, to drive traffic to the site.

Whybin\TBWA\ Melbourne managing director Andrew Scott says the new 370Z Roadster campaign allows car enthusiasts to get up close and personal with the car for the first time without even leaving the house.

“By giving car fanatics the opportunity to test drive the car online, the Nissan 370Z Roadster’s most advanced and innovative features will be experienced first hand. The added bonus of having Peter Hackett in the driver's seat creates the ultimate thrill seeking experience and gives drivers an added incentive to ‘Shoot the Breeze’."

Nissan brand manager Darren Holland, said: “Whybin\TBWA\Tequila has taken the traditional test drive experience and made it easily accessible to hundreds and thousands of drivers from the comfort of their homes and offices."

To view the Shoot the Breeze visit http://shootthebreeze.nissan.com.au.

Credits:

Client: NISSAN
Agency: Whybin\TBWA Melbourne\Tequila
Creative Director: Russ Tucker
Creative Team: Karl Reynolds, Dan O’Connell
Design/Animation: Kim Janson
Developer: Andrew Vernon
Agency Producer: Rebecca Chalmers
Account Service: Natalie Motta
Planner: N/A
Media Buying: Carat