1 ¼ million views, and only 137 dislikes. So only males watched, Hot Putt, the latest video for Axe?
Bartle Bogle Hegarty New York's newest contribution to advertising for teenage boys - and the teenage boy still locked inside all men - has made it to the top 5 in AdNews' viral rankings. Hmm, can't imagine why (?!)
Stunning camera work, great direction, a lot of boobs. The dork gets the girl. The Axe Effect carries the ultimate message for the awkward years. Yes, we're still talking about men of all ages.
And at the end of this video on YouTube, you are invited to watch Axe's other 2012 commercial, High Street hurdles, for which you must submit your birthdate and are asked, “If you prefer to avoid potentially inappropriate content, consider activating YouTube's Safety Mode.”
If you don't opt for avoiding potentially inappropriate content you are rewarded with stunning camera work, great direction and a lot of arse.
BBH also do the work for Axe hair products. The newest spot is a love story between a pair of breasts and a walking head of hair, set to the schmaltzy track, True Love Will Find You in the End, by Daniel Johnston.
Well done BBH for regressing the cause for women to the turn of the century (1400) and for nailing advertising that sells.