Male shaving brand Schick has launched an interactive digital campaign to back its Quattro Titanium Freestyle range.

The "Man of 1000 faces" campaign, created by JWT, features a raft of creative facial hairstyles, which can be created using the brand.

Activity includes light hearted comedic video content hosted on a dedicated site, Facebook fan page, competition and iPad and iPhone apps. Street press and outdoor ads will support the digital work.

The activity encourages consumers to match or beat the facial styles presented in the campaign, with cash prize incentives.

Schick senior brand manager, Burcak Sezer, said: "In a category dominated by clean shaving, together with JWT Sydney we have created a campaign that offers consumers a completely different take."

JWT national creative director, Ashadi Hopper, said: "This campaign is a great example of true engagement between the Schick brand and consumer. And that engagement really is a two way conversation with 'The man of 1000 faces' throwing out new challenges to consumers weekly."

See the "Man of 100 faces" campaign.

Story by David Blight, AdNews.