303's new TVC for Sakata Rice Crackers is all about the crunch.

The spot is created in the strong colours of the Sakata brand logo - red, white and black - and produced in Japanese anime style animation, the first of its kind in this category.

This work is 303's first for Sakata since being appointed to the account in March. The TVC is to showcase Sakata's new foil packaging, designed to retain freshness and crispiness.

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