Saatchi & Saatchi wins 5 Gold Lions

A campaign by Saatchi & Saatchi Sydney has won a total of five Gold Lions at the 2010 Cannes Lions. 

“Nothing Soft Gets In” was awarded two of the eight Gold Lions awarded in the Promo & Activation category, and also scooped three Gold Lions in the Direct category.

The TVC sees a local task force, known as ‘Country Australia Border Security’, policing a border that separates the tough inhabitants of the outback from their latte-sipping, cheek-kissing, fragrance-wearing city cousins.

You’ll be amazed what city people try to get into the country; Tofu, fluffy dogs, hair gel, roller blades, popped collars, fake tan, you name it. So Border Security are equipped with Toyota 4WDs to make sure ‘Nothing Soft Gets In.’

The campaign aired in September 2009.

View the campaign here on YouTube: 


CREDITS
Advertising Agency:  Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Copywriter: Steve Jackson
Art Director: Vince Lagana
Account Manager: Amy Turnbull
Agency Producer: Kate Whitfield
Director: Tim Bullock (Prodigy Films)
Producer: Julian Shelton (Prodigy Films)
Executive Producer: Jonathan Samway (Prodigy Films)
Post: FSM
Sound: Nylon