Saatchi & Saatchi bags Gold in Promo

CANNES: Saatchi & Saatchi Australia has bagged two of the eight Gold Lions awarded in the Promo category for a Toyota campaign at this year's Cannes Lions.

Both awards recognised the agency's "Nothing soft gets in" activity for Toyota's 4WD model. The campaign also scooped three Gold Lions in the Direct category earlier in the evening. 

Of the 20 Silver Lions awarded in the Promo category, Leo Burnett picked up a gong for its "Photochains" work for Canon and Clemenger BBDO Melbourne won for "Support Scent" for Guide Dogs Australia.

Clems also picked up a Bronze Promo Lion for "Bare All" for M&Ms. Elsewhere, BMF Sydney grabbed a Bronze for "Lambassador", a campaign for Meat and Livestock Australia.

Story by Prue Corlette, AdNews.

Results sourced by Campaign Brief.

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