Rodeo steals the show

Digital agency Rodeo has received international recognition, taking home Silver and Bronze awards in the Omni Intermedia Awards.

The Omni Awards recognise outstanding media productions from around the world that engage, empower and enlighten users. Entrants are judged in categories including creativity, graphics, programming and functionality.

Rodeo’s ‘Don’t Turn A Night Out Into A Nightmare’ campaign for the Department of Health and Ageing won Silver, while a campaign developed to promote ANZ’s sponsorship of the Trans Tasman Netball Championships took home a Bronze.

Cameron McPherson, general manager of Rodeo, said the agency was thrilled with the wins against high calibre international entries.

“It’s a great achievement for our team and we’re pleased to see our strength in interactive campaign development recognised on a global scale,” he said.

“This caps of a strong year for us, where we’ve more than doubled the size of our team and grown our business considerably.”

The Don’t Turn A Night Out Into A Nightmare campaign revolves around a game created for National Youth Week to communicate the dangers of binge drinking to young people.

Taking players through a typical night out where decisions they make will affect the way the night ends, the game is about to make it’s way into schools as part of a curriculum resource.

The ANZ Netball viral video game was developed to leverage ANZ’s sponsorship of the Trans Tasman Netball Championships, aiming to drive awareness and newsletter sign-ups.

With 16,000 hits in the first few weeks, the game has generated substantial interest in the wider netballing marketing, including in the UK and New Zealand.

Rodeo’s winning entries can be viewed at http://anznetball.com/game and http://www.youthweek.com/game/index.html.

Rodeo is part of the Mitchell Communication Group.