Reborn builds senior team

Digital agency Reborn has had a staff spike with the announcement of one new client service and three senior creative hires.

Jarrad Collings has been appointed creative director, Garth Sykes as senior art director, Enrico Penzo as creative technologist and the director of client services role has gone to Samantha Martin.

Collings spent the last three years at Profero, working on brands including Pizza Hut, EA Games, Johnson & Johnson, Diageo and NRMA with his recent work recognised at Webby, Cannes, AIMIA, Award, 4A and IAB level.

International recruit Penzo hails from vanGoGh agency in Italy to start up Reborn’s research and development division and prototyping. An experienced integrator he managed the different aspects of online experiences and interactive installations for clients such as MTV, Diesel, Vespa, Piaggio, North Sails and Land Rover.

Martin was previously at the White Agency and has over ten years of agency experience in directing and managing client accounts across large web developments and e-commerce sites integrated into marketing campaigns. Her clients included CBA, Lexus Australia, Biotherm, Nuffield Hospitals, Links of London, Mr & Mrs Smith, Kurt Geiger, Uniqlo, Mount Franklin, Coca-Cola and Billabong.

Sykes brings a comprehensive creative view to the agency, with over a decade's digital experience he came across from Sapient Nitro in Brisbane where he worked on Sony Computer Entertainment, EMI, BBC, Electronic Arts, Unilever, Parmalat, Virgin Blue, Tourism Queensland, Triumph and Supercheap Auto.

Tech-entrepreneur and co-founder of digital agency Reborn, Sabir Samtani said the agency was excited about the next growth phase.
"We are really pleased to attract such high calibre new talent," he said. "They will be a transformative mix taking the agency into this next stage. They are impressive in their own right, with fresh new ideas and at the same time have great experience and are well recognised in the industry."